Well, hello there! Welcome to this blog, where we talk about web designing, its fundamentals and its importance. I see you have gone against the title and have chosen to read this blog. Let me tell you, web designing may be something that’s very technical in nature, but it is also a form of art. Every website is a story and it’s the web design that tells that story either visually or with words. Developing a good web design requires creativity and a bit of intuition and by reading this blog, you’ve already exhibited the trait of being curious! Curiosity is a great motivator for self learning and self learning plays a huge role in web design. Website design is a domain that requires you to constantly be on your toes by learning about new developments and techniques. Website designing requires great communication skills to get a clear and precise message across.
What is website designing? To put it simply, website designing is the process of creating websites. It includes several different aspects of a website, such as web page layout, content production, and graphic design. It is essential to note that while the terms ‘web design’ and ‘web development’ are often used interchangeably, web design is technically a subset of the broader category of web development.
Fundamentals:
We have been talking about web designing but are you aware of how basic web designing is done? It is important to lay down the fundamentals of web designing:
- The Technicalities of aWebsite
Websites are created using a markup language called Hypertext MarkupLanguage (HTML). Web designers build web pages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.
Others use different types of editors. These editors provide a visual interface for designing the webpage layout and the software automatically generates the correspondingHTML and CSS code. Another popular way of web design is with a system likeWordPress. This provides a different website template that can be used as a starting point for a new website. Webmasters can then add content and customize the layout using a web-based interface.
While HTML and CSS are used to design the look and feel of a website, images must be created separately. Therefore, graphic design may overlap with web design, since graphic designers often create images for use on the Web.
To know more about how to actually make a web page, there’s a great wikiHow article available here.
- Design
Design, obviously, is a key part of web design. It includes the principles of design(balance, contrast, unity etc.) and the design elements (lines, shapes, texture, color etc.). It is essential to base the design around the knowledge on the target audience. The audience must be considered first and then the required elements may be added or removed from the web design.
The audience must understand what the website has been designed for at the first glance. Thus images, symbols, logos etc are more effective and useful in website designing. Use imagery and icons to communicate whenever possible in your web design. There are some universal icons that people are trained to respond to. The magnifying glass (search), the house (home page) and floppy disk (save) are ingrained into your users already.Take advantage of those visual shortcuts while web designing.
Color makes all the difference, especially as our screens get better on our phones and tablets. It is a facet of design that can be a really key part of the story your website design wants to tell. Just use color to support content, not decorate a page and often if you are using a photo, the colors in the web design should be sampled from the photos used so your web design has a nice unified feel. One of the best rules to go with is to use complimentary colors so as to have a balance of both warm and cold colours in the website.
Choose fonts that support the content! There are literally thousands of fonts to choose from. It is up to the web designer to mix and match – but they must remember that it’s best practice to use only up to three fonts at a time—a nice headline font, one for the main body of text, and then one for any sort of call-out the web designer might need.
There are two ways websites are generated:
A static website design stores a unique file for every page of a static website. Each time that webpage is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, whose results are stored long-term as completed pages.
The benefits of a static website designs are that they are simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. These advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.
Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.
Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalogue or to summarise numeric information, others may use a document database to store larger units of content, such as blog posts or wiki articles. The skill set needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.
Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems.These build on top of general purpose coding platforms and assume that a website exists to offer content according to one of several well recognised models, such as a wiki or a user forum. These tools make the implementation of such a site very easy, and a purely organisational and design-based task, without requiring any coding.
Editing the content itself can be done both in the site itself, and with the use of third-party software.The ability to edit all pages is provided to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.
Importance:
Website Designing is now essential! Its importance is growing with the advancement of technology, especially for businesses and companies that want to take their profits to the next level and reach more people.
In today’s day and age, not having an online presence is unimaginable! Everything is now online and highlighting your online presence is very important. The basic element that makes up an online presence is web design. The website design can either make or break a business. What makes big e-commerce websites like Flipkart, Amazon, Snapdeal, Nykaa, and MakeMyTrip so popular?
The answer to this question is great website designing! You see, when it comes to website designing, communication and knowledge of what the target audience is important. The above mentioned e-commerce websites were designed to make the websites:
- Easy to find! This is essential when your website has many web pages. It must be noted that when website navigation is developed well in the website design, users can easily explore and understand your website. A simple navigation is the best for both the web design and users.
- Deliver an accurate message! Readers tend to remember a message when it is concise and they can relate to it. Overdoing the visuals in the web design leads to can lead to a visual cluster which makes the website disinteresting.
- By making the website look more welcoming and trustworthy to visitors. The traffic of the website increases, and there is an improvement or boost in promotions of the business.
- By organizing and SearchEngine Optimization! As we all know, it is most comfortable to read a book from left to right, up and down. We read web pages in the similar manner. While website designing, the designers use the same reading pattern. It is because of this reason that designers put most of the important information in the upper left area of the web page. It increases the chances of relaying your message to the visitors who can become your customers. Aside from organization, utilizing the visible areas for important website details can also improve the search engine optimization or SEO. This happens when related key words are incorporated in the HTML text. This gives search engines like Google, Yahoo, and Bing an opportunity to crawl into your website easily, increasing your search engine placement (higher in the search results) and give your website or firm a more overall visibility.
At the most basic level, a business should invest in some level of web design because their businesses are most likely to do the same. If your site looks poorly made by an amateur, and a direct competitor’s site look professionally made and trustworthy, potential customers will choose your competitor. You can go even further than simply bringing your website up to par with the competition, however. Investing in web design is a great way to set yourself apart from your competitors. Most businesses within an industry have essentially the same resources available to them when building their services. Web design is the one of the only areas where a business can go above and beyond, making the business appear to be the obvious choice through a gorgeously made website.
There are two primary jobs involved in creating a website:the web designer and web developer, who often work closely together on a website. The web designers are responsible for the visual aspect, which includes the layout, coloring and typography of a web page. Further jobs involved in web design include graphic designing (create visuals for the site such as logos, layouts and buttons), SEO writers to recommend the correct words to be incorporated within the website design, internet marketing specialists etc.
The growing popularity of online shopping and virtual communication is confusing or even scary to the some. Web design is a great way to create a user-friendly environment where people come for helpful tips and best practices.
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{Los casinos online más populares en Chile|Los Mejores 8 Casinos Online Chile para este 2023|Casino Online: Los 10 Mejores Casinos Online de Chile para jugar y ganar}
{Esto supone la cantidad teórica de devolución a los jugadores de dicho juego. Analizamos si los términos y condiciones que deben cumplir los jugadores son justos y si cumplen con los requisitos básicos de cualquier otro casino. Analizamos plataformas legales y de origen internacional, como son Greenplay y Casino Friday, y operadores más locales como Playzee y Rivalo. A continuación vamos a ver qué factores son más importantes a la hora de elegir un casino de Internet. Puede hacerlo a través del chat en vivo, mandando un correo electrónico o llamando al teléfono.|El proceso de conversión de divisas permite a los jugadores participar en juegos de casino con dinero real aunque el CLP no figure en la lista de monedas aceptadas. Las tragamonedas ocupan un lugar destacado en el panorama de los juegos de casino en línea. Hay una gran variedad de slots disponibles en las plataformas de los casino con dinero real, que ofrecen una gran variedad de temas, porcentajes de pago, botes y tiradas gratis. Entre las ilimitadas oportunidades de juego en línea, sólo las principales plataformas digitales ofrecen una amplia gama de juegos de casino con dinero real.|Los juegos de azar en línea son los que se juegan a través de Internet en lugar de en un casino u otro lugar físico. Suelen ser juegos de azar, como las tragaperras, la ruleta y los dados, más que juegos de habilidad, como el póquer. Esto se debe a que los resultados de estos juegos están determinados en gran medida por la suerte y no por la habilidad. También podrás conocer más sobre el cumplimiento del casino de los parámetros del juego seguro. Entre ellos puedes encontrar el sello de juego responsable, +18, seguridad eCorgra y el uso de protocolos de seguridad SSL.}
{Para apostar con éxito el bono, es importante entender los requisitos y adoptar un enfoque estratégico. Debe apostar una determinada cantidad de dinero, a menudo un múltiplo del importe de la bonificación, antes de poder retirar cualquier ganancia generada a partir de los fondos de la bonificación. Algunos operadores ofrecen diariamente una oportunidad única de probar suerte en su exclusiva rueda de la fortuna.|Es muy importante que el casino en el que nos registramos disponga de un servicio de atención al cliente en nuestro idioma, como sucede en el caso de Unique Casino o Surf Casino. Antes de proceder con su retiro, necesita verificar tanto su correo electrónico, como su cuenta y su método de pago. Por ello, tendrá que enviar sus datos al departamento atención al ciudadano del casino para probar que es usted el titular y así darle aún más seguridad a su cuenta y sus operaciones.|Asegúrate de elegir el casino con los métodos de pago más convenientes para ti. La gran mayoría de los casinos en línea ofrecen algún tipo de promoción de bienvenida para atraer a los usuarios e incentivarlos a unirse a su plataforma. Estos bonos varían enormemente de un casino a otro, pero generalmente están ligados a los primeros depósitos de dinero que realices tras registrarte.}
{El juego “Bingo”, que se ha ganado el favor de los jugadores chilenos, es sin duda uno de los juegos más populares en los casinos online. Con una rica historia en Chile, este juego aún atrae la atención de los amantes de los casinos. Nuestro equipo adopta un enfoque cuidadoso y responsable a la hora de seleccionar los casinos en línea que ofrecemos. Sólo listamos los mejores y mas seguros casinos online de Chile en español para jugadores chilenos.|En Casino.com encuentras una gran selección de los juegos más populares para que disfrutes ganando dinero real. Lo mejor de todo es que estamos disponibles para ti los 7 días a la semana, las 24 horas, así que la diversión está garantizada. Los casinos en línea con licencia de alderney ofrecen un entorno de juego seguro.|Los juegos de azar autorizados por el Estado, como loterías, rifas y bingos con fines filantrópicos, han sido durante mucho tiempo la forma predominante de juego autorizado. La obtención de una licencia MGa implica rigurosos controles para demostrar que el casino cumple estrictos criterios de protección del jugador, integridad del juego y juego responsable. Los costes asociados a la obtención de una licencia MGa dependen de varios factores, entre ellos el tipo de servicios de juego prestados. Aunque esta inversión puede ser significativa, demuestra el compromiso del casino con el mantenimiento de unos estandares elevados.}
{La Comisión de Control del Juego de alderney (aGCC) es conocida por su riguroso proceso de solicitud de licencias y su estricta supervisión reguladora. Esto garantiza que los casinos con licencia se rijan por normas estrictas de juego limpio, protección del jugador y juego responsable. Esto significa que si una sesión de juego supera un tiempo determinado, aparecera un mensaje en la pantalla pidiéndole que cierre la sesión. Puedes personalizar estos mensajes o incluso establecer una desconexión automatica tras una partida larga. Algunos bonos pueden parecer tentadores a primera vista, pero vienen con términos y condiciones complejos que dificultan la conversión de los fondos del bono en dinero en efectivo. Hacemos un analisis detallado de estos términos y condiciones para que pueda comprender qué bonificaciones son realmente beneficiosas.|Esto dependerá muchísimo del juego que planees utilizar, su RTP y tu saldo disponible para jugar. Si bien algunos juegos con RTP bajas pueden parecer poco atractivos, sus ganancias suelen ser más “volátiles” y así ofrecer premios más cuantiosos. Por otra parte, las RTP altas representan mayor estabilidad, haciéndolas ideales para conseguir ganancias menores consecutivamente. También puedes notar cuáles son los juegos de mayor RTP del mercado, así como en cuáles casinos están disponibles.|Debido a que existen más de 900 casinos online en Chile, elegir entre todos ellos suele ser una tarea compleja y que requiere dedicar tiempo para explorarlos. Ahora que ya sabes cómo elegir un casino online, hemos reunido los tópicos esenciales para que puedas iniciarte de la mejor manera en un casino online Chile. Por lo tanto, los métodos de pago y depósito como las transferencias bancarias directo desde tu banco y las billeteras digitales son los más confiables. Una buena estrategia de juego es dividir el saldo de la cuenta en unidades de apuestas.}
{Si un casino online de Chile no tiene este certificado, no recibe la licencia de la Malta Gaming Authority ni de Curaçao Gaming. Trabajamos cada día para presentar la información más novedosa y relevante para los jugadores de casino, ya sean ocasionales o jueguen más habitualmente. De un modo similar al Bingo, la lotería online requiere de acertar un grupo de números que se sortearon aleatoriamente. Luego de elegir tu apuesta, deberás reunir todos los números para poder conseguir el Jackpot.|No es posible mencionar los mejores casinos legales en Chile sin nombrar a 20Bet, pues sin duda, es todo un referente. La experiencia de esta plataforma se evidencia en sus juegos de proveedores de primera línea como NetEnt, así como la posibilidad de pagar con Bitcoin. Podemos agregar que el casino tiene licencia de Curazao y es gestionado por el Grupo TechSolutions, lo que genera una sólida confianza en este casino.|Depositar dinero en su cuenta de casino online chileno sera mas facil y seguro si elige un casino chileno con licencia. Antes de arriesgar su dinero, se recomienda probar la versión demo del juego. Jugar en casinos online que ofrecen juegos gratis es una decisión inteligente.}
{Nuestro equipo está compuesto por expertos que conocen cómo funcionan estos sitios y que entienden la legislación en Chile. Novibet es una plataforma que recién ha aterrizado en Chile (hace unos años), pero que ya se ha convertido en una de las más interesantes. Acá puedes jugar a más de 3.500 juegos diferentes de todo tipo, con game shows y casino en vivo.|A pesar de que no es un juego en sí, creemos que es importante señalar que algunas plataformas tienen secciones dedicadas a las apuestas deportivas en donde también te podrías divertir. Una de las características más importantes a considerar al reseñar un casino online en Chile es su licencia y regulación. Asegurarnos de que el casino esté debidamente autorizado por una jurisdicción de renombre, como Malta, Gibraltar o el Reino Unido.|La Comisión Supervisora del Juego de la Isla de Man (GSC) es uno de los organismos reguladores mas antiguos de Europa, que inspira confianza tanto a los operadores como a los jugadores. Las guías de juego aumentan su familiaridad con el juego e ilustran qué acciones realizar en determinados momentos, cómo maximizar sus ganancias y cómo tomar las decisiones mas rentables. Ademas de las implicaciones temporales, hay otros factores que también pueden afectar a la fecha de caducidad de la bonificación. Por ejemplo, aceptar otra oferta del casino puede invalidar su bonificación actual. Por ejemplo, un bono puede tener un requisito de reinversión de 30 veces, lo que significa que debe apostar el importe del bono 30 veces antes de poder retirarlo.}
{La sensación que podemos experimentar al jugar en un casino online se hace cada vez más “electrizante”, y esto se lo debemos a la tecnología. Se puede notar como la evolución de estas plataformas nos ofrece resultados más interactivos, incluso la incorporación de recursos innovadores (apps, casino en vivo, criptomonedas, etc). Es algo que hace que todo sea mucho más “inmersivo” para los jugadores, lo que mejora la experiencia. Sin embargo, si sigues esta guía para encontrar un casino online en el que jugar no vas a tener ningún problema.|Su bono de bienvenida, ofrece $1.5 millones de pesos chilenos y 150 giros gratis, así como también, disponen de un programa de puntos canjeables por recompensas especiales. Por otro lado, FezBet es gestionada por la empresa Rabidi, una marca licenciada (Curazao). En resumen, se trata de una web fantástica para jugar desde Chile, donde encontrarás excelentes promociones para nuevos clientes. Como ejemplo, tenemos su bono de primer depósito del 100% para pagos de hasta $500 USD y 200 giros gratis.|Sí, es legal siempre y cuando juegues en un casino online que tenga una licencia internacional. En Chile aún no existe un organismo regulador, pero puedes jugar tranquilamente en casinos online que hayan sido regulados por otros entes conocidos. Jugar en casinos online puede ser divertido y emocionante, pero es importante hacerlo siempre de manera segura y responsable. Para ello, acá tienes una lista de consejos que te ayudarán a disfrutar de una experiencia de juego positiva.}
{Aunque no es uno de los casinos más grandes de esta lista, su desempeño y trayectoria le brindan un lugar importante. Su proveedor principal es Microgaming, una marca que ofrece jugadas fluidas y estables en celulares y computadoras. Por suerte, contamos con nuestros expertos, los cuales han reunido toda esta información para ti en la siguiente lista. De modo que tienes a tu alcance una información valiosa que te permitirá avanzar hacia la “iluminación” y optar por el casino perfecto. Tomar descansos regulares también es crucial para mantener una experiencia de juego saludable. Jugar durante largos períodos de tiempo puede afectar negativamente la concentración y el buen juicio.|Cuando hablamos de este casino, hablamos de uno que da lo mejor de sí para ofrecer a sus usuarios la mayor cantidad de horas de diversión de calidad posibles. Verdaderamente, una opción de lo más sólida para comenzar a apostar a lo grande. Todo esto, además, con una plataforma de lo más fluida e intuitiva para la navegación de los jugadores, permitiéndote desplazarte con rapidez y facilidad por los distintos menús del sitio web. Se trata de una casa de apuestas que le da un gran foco a la pasión por el deporte, pues lo que ves apenas entrar en su plataforma, son sus promociones para apuestas deportivas. Con una interfaz muy completa, robusta y atractiva, Betsson no deja nada al azar. Una adecuada atención al cliente te pedirá información acotada sobre tu cuenta, te tratará amablemente por tu nombre y se esforzará en solucionar a la máxima brevedad posible tus dudas o tu problema.|Al hacerlo, podrán disfrutar de una experiencia de juego confiable y justa, realizar depósitos y retiros en pesos chilenos, y beneficiarse de bonos de bienvenida y promociones exclusivas. Definitivamente, uno de los primeros sitios de apuesta que conquistó el mercado del juego en línea. En Bet365 podrás encontrar miles de juegos de casino, incluyendo tragamonedas, ruleta y blackjack. Dentro de los juegos de tragamonedas destacados están Gonzos Quest y Mega Moolah, que es uno de los juegos progresivos más famosos de la prestigiosa marca Microgaming. Para saber cuál es el mejor casino online, es necesario que sepas identificar un servicio de atención al cliente de calidad. Con este podrás resolver cualquier problema que tengas dentro de la plataforma.}
{También debes tener en cuenta que algunos casinos online en Chile no tienen App para dispositivos móviles, pero si tienen App para escritorio compatible con Windows. Algunos casinos incluso contarán con doble licencia para operar y la descripción de su perfil informan sobre los montos pagados, nick de los jugadores que han ganado. Existen seis variables que no son negociables y debes tenerlas en cuenta para https://www.sqlservercentral.com/forums/user/alexcostarocha elegir un casino online Chile. Los juegos de azar son aquellos en los que el resultado está determinado por la suerte, en lugar de la habilidad. Un ejemplo de juego de azar sería la ruleta, donde el resultado se basa totalmente en el número en el que cae la bola. Otro ejemplo serían las tragaperras, en las que el resultado viene determinado por los símbolos que se alinean cuando los rodillos dejan de girar.|El bingo es un juego fácil de entender y ofrece diversión para jugadores de todas las edades. Estas mesas ofrecen una experiencia de juego más auténtica, ya que podrás interactuar con un crupier real a través de un video en vivo. Además, podrás disfrutar de variantes exclusivas de la ruleta en vivo de proveedores como Evolution Gaming, líder en la industria. Para acceder a las salas en vivo, es necesario https://www.sqlservercentral.com/forums/user/alexcostarocha ser un usuario registrado en el casino chileno de tu elección. Una vez dentro, podrás explorar el catálogo en vivo y elegir entre una amplia variedad de juegos de mesa, como la ruleta, el blackjack, el baccarat y el póker. Si te gustan los juegos de mesa, podrás disfrutar de la emoción de la ruleta y el blackjack, donde podrás poner a prueba tus habilidades estratégicas y esperar tener suerte.|Los casinos en línea ofrecen una gran variedad de opciones de blacкjacк, que permiten a los jugadores elegir entre distintos modos de juego, límites de apuesta e incluso opciones multijugador. Los juega en linea casino internacionales ofrecen una experiencia de juego diversa y emocionante a jugadores de todo el mundo. Estas plataformas ofrecen distintos tipos de juegos que se adaptan a diferentes preferencias e intereses. https://www.sqlservercentral.com/forums/user/alexcostarocha Conocer la gama de juegos de casino disponibles en Chile es esencial para los jugadores. Este conocimiento les permite aprovechar al maximo las ofertas del mercado, incluidos los bonos especiales diseñados para ciertos juegos. Un número creciente de personas en Europa y américa Latina estan buscando activamente los nuevos juegos de casino en línea disponibles en Chile, que han llegado recientemente al mercado.}
Marketing just an important part of business success — it is what makes the business. Everything else in the business depends upon marketing. Mark Cuban, the famous “shark” on the reality show Shark Tank (He is the owner of the Dallas Mavericks and several media and entertainment companies), stated as clearly as possible: “No sales. No company.” What does good marketing entail?
- The company needs to determine the need for a product through consumer research and by observing and quantifying sales patterns of similar goods in the market place.
- Make sure to modify the existing products or creating new products to fulfill all the consumer wants and needs.
- Finding out and determining how the best way to reach potential customers is and to make them aware of your products and to persuade them to buy them.
- Create marketing campaigns based on your findings in the most effective way of reaching customers.
- Developing customer relationships via follow-up sales campaigns and loyalty programs and offering special offers or deals to the loyal customers.
Marketing is extremely helpful in the transfer, exchange and movement of goods and services. Goods and services can be and are made available to customers through various intermediaries like wholesalers and retailers etc. It is helpful to both producers and consumers as it helps producers increase their sales and it gives consumers an idea of all the available products.
In today’s world everything is done through a screen. Hence marketing also needs to step up to these changing times. This is where digital marketing comes in from. Digital marketing is the marketing of products or services using different digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other possible digital medium. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common with advancements in technology. In fact, digital marketing is now extending to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
The most common and versatile method of doing successful digital marketing is by making a website. Thus it is crucial for a company or business to have a website.
The website is the place where people will associate and connect with a business. Online and offline marketing activities will attract customers to the website and hence promote the business. Whether it is to get information about the services and products, to make bookings or buys, or to get contact details the website is the hub of all this information.
You may work an incredible showcasing effort just to be frustrated by sales because your website’s landing page doesn’t convert. A website with a bad web design can fail to meet expectations for various reasons, including site speed, responsiveness or route. The significance of a quality site to the accomplishment of the digital marketing strategy should not be undermined.
What is web design? According to Wikipedia, web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. The term web design is normally used to describe the design process relating to the front-end or the client side of the design of a website including writing markup. Web design only partly overlaps web engineering in the broader scope of web development. Web designers are expected to have knowledge regarding the usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software.
Let us now look at what role a web design plays in the digital marketing sphere:
- Search Engine Optimization (SEO)
What is SEO? It is a measurable, repeatable process that is used to send signals or messages to search engines that web pages should appear on Google’s index.
Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to make using Google to figure out which website should rank best for what people are looking for. One can have an effect on the website search engine ranking by having the highest score in terms of quality of the website, having the highest score in terms of authority of the website, and by having the highest score in terms of the most trusted store for that search that people are looking for. Quality wise what search engines are trying to measure or figure out is what websites should rank and whether they offering something valuable or unique or interesting to Google searchers.
Trust is another factor that plays to getting the website to rank in Google. Google will display those websites which are secure and trustworthy. Websites or stores or companies that consistently have poor reviews, immediately decreases the chances of Google displaying your website in their rankings.
Google will display websites that are popular. Build a social network, get people to link to the website, get people to share and like the products on their social network, get people to comment, leave testimonials, show pictures of themselves wearing the product or using the product, Creating a fan-base and then rallying them to link to the company really boosts the credibility of the website and company. This shows that the website is trustworthy and authoritative and worthy of being displayed on top of the search results.
So if you think about it, SEO is really just a process getting the attention of search engines and showing them that this website is the most authoritative, the most trusted, the most unique and interesting website that they can offer to their customers – the searcher.
This is usually the biggest reason discovered or seen for website redesigns – Their current website simply doesn’t meet the requirements for ranking high in Google anymore, so businesses redesign their website to incorporate all of the elements they deem ranking factors. There exists now a duplicate content elimination craze! So why not save prevent the elimination process and just ensure there is no occurrence of duplicate content in the first place? There are three main instances when this occurs; news pages and blog categories that pull in content from the posts themselves, automatically generated duplicate pages and (most common with ecommerce sites) duplicate product descriptions of similar items with very little difference in specifications. The occurrence of any of these three can have a devastating impact on the rankings. Another thing to consider from the back-end design of a website is the capability to insert the necessary information. It is surprising to see how many websites exist that do not have the functionality to input custom Meta descriptions, Alt tags and the like. These are some of the more simple elements of SEO; therefore must be incorporated in the design.
All of this can be achieved through effective web designing!
- Conversion Rate Optimization (CRO)
According to Wikipedia, in internet marketing, conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. Conversion rate optimization happens after the visit of the customer makes it to the website. This is different from conversion optimization for SEO or paid ads which focuses on who clicks through to the website from the organic search results, how many clicks the website get, and which keyword is driving traffic.
It is important that a website looks well designed and authoritative in appearance. That said, this doesn’t mean a simplistic design won’t work. A design that is too complex can have negative implications on the load time of the site; but on the other hand, if it is too simple there is the risk of looking untrustworthy. Here balance is needed. When considering the conversion rate of a website one needs to ensure that the web design is simple enough to satisfy user experience but complex enough to satisfy CRO. It can be quite a task but getting it right will bring in huge benefits!
- User Experience (UK)
The design of a website has a huge impact on the user experience of the visitors. This includes taking care of matters from making the navigation simple and easy to use, to ensure the speed of the website is as fast as possible.
Site speed is now considered to be a ranking factor due to its implications on UX. As the speed of the internet increases, so does users’ expectation of page load time. If the web design incorporates large images and other elements it slows the load time, and thus negatively impacts the UX of the website. There are many ways of increasing this load time such as compressing files and carrying out a full audit. During the design process, many web designers try to over complicate the navigation of their website for the purpose of using flashy designs. But do not forget that the key goal of the website is to satisfy all the users who visit your website. If the website does not satisfy the user, they will not stay, let alone come back.
The visual elements can also have an impact on web design. Provoking the right emotion within the user by displaying the visual elements in a proper way can dramatically increase the user experience of the website. So it is important to make sure the website is designed accordingly. Finally, in connection with the point about site speed, it is quite common for websites to be designed in flash, or with high levels of interactivity in the hope to increase the UX of their website. This will, in fact, have the opposite effect as it will slow down the load speed and can make for a confusing experience if done wrong.
As it can be seen web design and development can have a huge impact on some of the most important elements within a digital marketing strategy. The mentioned elements are just some of the more important factors relating to develop a great and effective digital marketing strategy. Make sure to consider all aspects of the marketing strategy and get your web designing done by a professional. It all starts with a web design. So when by hiring a professional you will be able to incorporate all the important and necessary things in your website. It is an investment and you will see the benefit of doing so in the future.
Hello and welcome to this blog on how web redesigning can increase your productivity. Do you have a website? If you do, is the website up-to-date? Does it work on all platforms? These are some questions you should ask regarding your website and also answer! A bad web design can hurt conversions and sales and unless you redesign your website there will be a decline in the same. People will probably avoid visiting your website if its web design is bad! When redesigning, it is crucial to strategize and plan an effective approach. Find out what is not working on your website, what is working and what it is you wish to achieve with your website. The ultimate goal is to take advantage of the existing web traffic.
The main questions you need to ask however are:
- Does the website look outdated? If the answer to this is yes, website redesign is definitely required!
- Are all the features of my website working? Is my web design free of issues? How is the user experience? These factors are the technical and perceptual aspects of how the customers will view the website.
- The website is working fine but is it helping in increasing my conversions and sales? Am I making the most of my web design? What can I add or remove to make it better?
A website is a great and essential part of marketing and sales. It is the foundation upon which a business builds its online presence. Through it every type of communication, piece of content and advertisement is shown and makes the customer come back for more. The content displayed gives the customers a clear idea of what the brand is, what it is about and what kind of products and services are offered. It is also a great medium through which you can connect with your customers directly or indirectly by providing contact details. Thus, it is important to make sure your website is hitting all the targets.
More than Looks: Function Matters!
It is important to note that website redesign is not limited to just the look of the website but also the way it functions. If you already have a website you should know about the importance of certain metrics and how they provide insights regarding the web design. You can use Google Analytics to look at metrics like traffic, bounce rate, usage, ranking, conversion and sales. What are all these metrics and how are they important?
- The traffic on your website refers to the amount of data sent and received by visitors on the website. It is the number of web users who visit any given website. The more the traffic on your website the more popular your website becomes.
- Bounce rate represents the percentage of visitors who visit a website and then leave without viewing the other pages within the same site. Bounce rate is basically calculated on how much time a visitor spends on the website. The aim is to lessen the bounce rate by making the website more likable.
- Usage is how long a visitor stays on the website. The aim is to make sure the visitors stay for a long period of time on your website.
- Rankings are a part of Search Engine Optimisation (SEO). It refers to a website’s position or rank in the search results page. There are various ranking factors that influence whether a website appears higher on the results page based on the relevance of the content to the search term, or the quality of backlinks pointing to the website.
- Conversions are the new leads of the websites and how many of these leads have been achieved. The sales are the sales generated from the website or the Return of Investment (ROI) sales. Obviously, more is better.
What next?
After knowing the statistics, get to know more about your target audience and user experience. This is a very important part of web designing. Maintaining a good user experience is what makes the visitors want to come back for more. First create the targets you want your metrics to achieve. Identify the problem areas. Formulate solutions. It is essentially what website redesign is about.
Understand that target audiences may start off relatively small, but it will increase with time. As newer products or services are added to the website, it expands the website into new markets. Thus it is essential that the message you are trying to send across to the people who are most able and willing to buy from you gets to them. Try to look at your website through the consumer’s point of view and understand what they see, feel and experience when using the website. Get to know what and how to appeal to those target audience members which in turn will help you make informed decisions as you create a website redesign.
Elements Working on Current Website
Maybe not everything needs to be changed on your website. Often some aspects of your website work very well. For instance, if the current logo used by the business receives widespread brand recognition, changing it would not be the best idea. Similarly the website’s color palette, font choices, or photographs may not need a major change or any change at all. Based on hard data from Google Analytics and other tools, what needs to be changed or adjusted and what remains in the website can be decided.
After this is done, make a list of all the things you want to add, remove or change. This can range from colour change to adding a new tool for the customers to use. Maybe new navigation links are required or more call to action buttons should be included. Make sure that every new goal or target you aim for has a proper reasoning behind it. Revise the list and prioritize those items which do not directly be associated with the goals. Do not remove them from the list, but rank the items according to most important to least.
After all this is done, implement it!
Suggestions for Effective Web Redesign
There are many things that can be done in the web redesign for a more effective response. They are:
- Visual Appeal: Eye-catching visual elements are important! People tend to respond more to images, videos and illustrations more strongly than they do to plain text. Do not go crazy with these elements though. It could give the website a clustered look and lessen the visual appeal. Nowadays minimalistic websites are popular. Looking at the different trends in the web designing world help.
Try using your own imagery instead of other images available on the Internet. By doing this, it has been found that there is an increase in conversions. The colour scheme of the website is important. In order to make the web redesign pop, using contrasting colours does the trick. By using contrasting colours on the important parts of the website make those parts easier to locate and read. They immediately draw the attention of the visitors to themselves and hence should redesigned as so.
- Define your business more: Show off your business’s personality. By doing so you make it easier for people to connect to you. Publishing blog articles and social media posts are a great way of making this connection. Using colors, fonts, and imagery that reflect your brand identity go a long way in showing off a website’s personality. The content should be written in such a way such that the audience immediately finds the content and does not confuse it with something else.
- Content Marketing: Content marketing is one of the most effective ways to drive traffic towards your website. It is a type of marketing that basically involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not exactly promote the brand but aims to stimulate interest in its products or services. A blog is one of the easiest and cheapest ways to effectively spread content to all audiences. If you write blogs on topics related to the services you provide or on those topics that help solve problems you will attract a lot of search traffic and social shares.
- Optimisation of SEO: This point is extremely important! From your home page to your blog, your content should be readily and easily found upon being searched for. It helps to use relevant keywords, and adding alternate text to your images. By creating custom meta-descriptions and doing other things makes it easier for Google to crawl into the website and understand the content’s purpose. Publishing high quality content will really boost the search engine ranking. ‘Content’ is king and you need to provide accurate and valuable information on your web redesign. High-quality content involves the creation and updating of web pages that increase time on page (for higher usage rate), lower bounce rate (convince the visitor to go through the website deeply and thoroughly), and provide helpful content for the user.
Including the option of voice search is a popular option to have in today’s day and age. It plays a crucial role in search engine ranking. According to Google, 72 percent of people who own a voice-activated speaker say that their devices are frequently used in their day to day lives. Optimising the website for voice search is important so that if the customer is using the voice search option, your website shows up immediately.
- All pages mobile friendly: Since more and more people look for content on their mobile devices than on laptops and desktops, it is hard to ignore these small devices. Make sure your web redesign is made in such a way that it looks good on devices of different screen sizes. The sizes of the images and fonts should not exceed a smartphone’s screen size because then visitors using that device will not get access to your website. According to Google rankings and trends, it gives more importance to mobile friendly websites and puts them higher on the search results page. Among the different web redesigns you can implement (responsive, dynamic, or separate URLs) when it comes to rankings, a responsive website is the recommended format. This format also helps in making your website mobile friendly.
In this competitive world, your business needs to be at the forefront. Creating and updating your website gives your website that extra edge over your competitors. If your business website is not doing that well, go to a competitor’s website and see what they have included in their web design. Try to understand what attracts customers to their websites and see if you can apply those things in your website. At the end of the day increasing your sales and profits is the ultimate goal. Web redesigning is a common thing nowadays and really helps in taking your business to the next level!